Rybbit: A web analytics tool that goes beyond visitor counts

You might know how many people visited your site, but it's often unclear why they don't sign up. By looking at traffic sources and drop-off points together, you can better determine your next steps for improvement.

Rybbit is an open-source analytics tool that lets you examine website traffic stats and user behavior in tandem. You can track acquisition channels, see your most viewed pages, and compare drop-off rates between specific steps using funnels.

From numbers to behavior

For example, if you define a path like 'Intro Page → Pricing → Sign-up Complete,' you can see exactly where users are dropping off. Session Replay allows you to watch navigation and click flows to identify where users are getting stuck.

For the cloud version, Funnels are available on the Standard plan and above, while Replays are available on the Pro plan. Since Replay is an opt-in feature, you'll need to define the scope of collection and any sensitive information to mask first.

Managed service or self-hosted

You can choose between a managed cloud version or a self-hosted installation. The code is available under the AGPL-3.0 license, though self-hosting requires you to handle server maintenance and updates. Check the pricing and feature sets separately for the cloud version.

It’s worth checking out if you want to clean up the acquisition and sign-up flows for small websites or SaaS products. You can get an overview of the dashboard by visiting the official live demo.