지금왜@whynow
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Last August, a surprise gift arrived at the homes of 70,000 Hanwha Group employees. Chairman Kim Seung-yeon spent 3 billion won of his own money to send healthy meal sets containing galbitang (short rib soup) and samgyetang (ginseng chicken soup) to encourage staff struggling in the summer heat. While it may look like just another generous act by a corporate leader, the complex logistics operation hidden behind this massive gift revealed the latent synergies of a major corporate integration.
The biggest challenge was procuring 140,000 samgyetang chickens—two per employee—and delivering them fresh to households nationwide all at once. The key to solving this puzzle was none other than Ourhome’s infrastructure. By fully activating the manufacturing and logistics networks of Ourhome, a large food service company whose management rights were acquired by Hanwha Hotels & Resorts in May 2025, the acquisition effectively turned into a practical collaboration that enriched the tables of every group employee.
Chairman Kim’s letter, included in the gift box, is also a hot topic among employees. Instead of cold numbers like a bonus, seeing a leader dip into his personal pockets and mobilize the group’s new infrastructure to directly care for the health of his employees' families highlights Hanwha’s unique and tight-knit sense of partnership. It is an interesting case where corporate strategic M&A and a unique organizational culture blend perfectly, going beyond simple welfare.
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